YMCA | Challenges

 

Call to action PSA for Toronto’s YMCA.

Last year we got the opportunity to work with MacLaren McCann/Edge Productions on this animated PSA for Toronto’s YMCA. The concept behind it was to shed some light on the little known support services that the Y offers.

Although we concentrate on work for art and culture organization/projects we were glad to work on this project with a major ad agency because we feel very strongly about efforts to build a healthy community with stable support systems.

Many thanks to the folks at MacLaren Edge Productions for letting us be a part of this.

Credits

Design and Animation: TOGETHER: Words+Pictures for Art & Culture

Ad Agency: MacLaren McCann

Production Company: Edge Productions